Mass Media Research: An Introduction, 10 Edition | PDF Free

Quality media may be the consequence of meticulous study. MASS MEDIA Study: AN INTRODUCTION, 10e, demonstrates how it happens
--from content evaluation to surveys to experimental research--and after that equips you with professional tips about analyzing the press you encounter in your lifestyle. Reflecting the most recent developments from the field, this well-known book provides a comprehensive summary of mass conversation research and an intensive exploration of every major approach--including qualitative analysis, content analysis, study research, longitudinal study, and experimental analysis. In addition, it fully integrates interpersonal media coverage, ethics, and the effect of merging technology. Obtainable with InfoTrac College student Collections.
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Table of Contents

Part One: The Research Process1: Science and Research
2: Elements of Research
3: Research Ethics
4: Sampling

 Part Two: Research Approaches

5: Qualitative Research Methods
6: Content Analysis
7: Survey Research
8: Longitudinal Research
9: Experimental Research

Part Three: Data Analysis10: Introduction to Statistics
11: Hypothesis Testing
12: Basic Statistical Procedures
 

Part Four: Research Applications13: Newspaper and Magazine Research
14: Research in the Electronic Media
15: Research in Advertising
16: Research in Public Relations
 

Appendix: Tables
Glossary
Name Index
Subject Index

Authors:
Roger D Wimmer
Roger Wimmer
Joseph R Dominick
 Joseph Dominick and more

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